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Communication strategy is a wide discipline that includes many aspects. This course addresses students who already have a background in communication and wish to go further. It is part 1 of a two-part course for this level.

This course is aiming to give students a wide vision of what communication strategy implies with a special focus on the relationship between brands, the press and influencers. The course will be organized in lessons, each relating to a specific theme. You shall be able to conceive a proper communication strategy including content creation and the use of various mediums.

You will learn how to:

  • Use the brand’s history
  • Create a good storytelling
  • Create an editorial charter
  • Create content
  • Address the press
  • Create an advertising strategy

Sessions de la formation

Programme de Formation

Heritage as a communication tool
Heritage as a communication tool 00:30:00
Quiz: Heritage as a communication tool 00:05:00
Quiz: Heritage as a communication tool 00:10:00
Fashion journalism
Fashion journalism 02:00:00
Quiz: Fashion journalism 00:05:00
Quiz: Fashion journalism 00:10:00
Press and advertising: a long story
Press and advertisers: a long story 01:00:00
Quiz: Press and advertisers: a long story 00:05:00
Quiz: Press and advertisers: a long story 00:15:00
Advertising strategy
Advertising strategy 01:15:00
Quiz: Advertising strategy 00:05:00
Quiz: Advertising strategy 00:20:00
Influence marketing and product placement
Influence marketing and product placement 02:00:00
Quiz: Influence marketing and product placement 00:05:00
Quiz: Influence marketing and product placement 00:20:00
Brand content
Brand content 00:00:00
Quiz: Brand content 00:05:00
Quiz: Brand content 00:20:00

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Demande de formation
  • 2 semainesCOMMENCE DANS
  • 2 mois, 1 semaine
  • 35 PLACES
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Informations

Smart Me Up est une platforme conçue pour la formation en ligne et la formation mixte.

Paris, FRANCE
+33-1-84-254-999

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