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Communication strategy – Level 2, part 2

Communication strategy is a wide discipline that includes many aspects. This course addresses students who already have a background in communication and wish to go further. It is part 2 of a two-part course for this level.

26PARTICIPANTS INSCRITS

This course is aiming to give students a wide vision of what communication strategy implies with a special focus on the relationship between brands, the press and influencers. The course will be organized in lessons, each relating to a specific theme. Students shall be able to conceive a proper communication strategy including content creation and the use of various mediums.

They will learn how to:

  • Use the brand’s history
  • Create a good storytelling
  • Create an editorial charter
  • Create content
  • Address the press
  • Create an advertising strategy

Sessions de la formation

Programme de Formation

Fashion studies, an introduction
Fashion studies, an introduction 00:00:00
Quiz: Fashion studies, an introduction 00:00:00
Quiz: Fashion studies, an introduction 00:10:00
Store as a medium
Store as a medium 00:00:00
Quiz: Store as a medium 00:00:00
Quiz: Store as a medium 00:15:00
Collabs
Collabs 00:00:00
Quiz: Collabs 00:00:00
Quiz: Collabs 00:15:00
Event communication out of the store
Event communication out of the store 00:00:00
Quiz: Event communication out of the store 00:00:00
Quiz: Event communication out of the store 00:15:00
Purposeful fashion
Purposeful fashion 00:00:00
Quiz: Purposeful fashion 00:00:00
Quiz: Purposeful fashion 00:15:00
PR
PR 01:00:00
Quiz: PR 00:00:00
Quiz: PR 00:15:00

Avis sur la formation

N.C

notes
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  • 2 étoiles0
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Aucun avis pour ce cours.

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