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Communication strategy is a wide discipline that includes many aspects. This course addresses students who already have a background in communication and wish to go further. It is part 2 of a two-part course for this level.

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26

students

This Course Includes

2 months, 3 weeks
18

Items in Curriculum

Course Badge

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11 février 2020
2 months, 3 weeks
This course is aiming to give students a wide vision of what communication strategy implies with a special focus on the relationship between brands, the press and influencers. The course will be organized in lessons, each relating to a specific theme. Students shall be able to conceive a proper communication strategy including content creation and the use of various mediums. They will learn how to:
  • Use the brand’s history
  • Create a good storytelling
  • Create an editorial charter
  • Create content
  • Address the press
  • Create an advertising strategy

Course Currilcum

    • Fashion studies, an introduction 00:00:00
    • Quiz: Fashion studies, an introduction 00:00:00
    • Quiz: Fashion studies, an introduction 00:10:00
    • Store as a medium 00:00:00
    • Quiz: Store as a medium 00:00:00
    • Quiz: Store as a medium 00:15:00
    • Collabs 00:00:00
    • Quiz: Collabs 00:00:00
    • Quiz: Collabs 00:15:00
    • Event communication out of the store 00:00:00
    • Quiz: Event communication out of the store 00:00:00
    • Quiz: Event communication out of the store 00:15:00
    • Purposeful fashion 00:00:00
    • Quiz: Purposeful fashion 00:00:00
    • Quiz: Purposeful fashion 00:15:00
    • PR 01:00:00
    • Quiz: PR 00:00:00
    • Quiz: PR 00:15:00
Une marque Creative Slashers. Tous droits réservés.

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