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Communication strategy – Level 3, part 2

Communication strategy is a wide discipline that includes many aspects. This course addresses students who already have a strong background in communication and wish to go further. It is part 1 of a two-part course for this level.

22PARTICIPANTS INSCRITS

This course is aiming to give students a new vision of what communication strategy implies with a special focus on the building a communication strategy from scratch. The course will be organized in lessons, each relating to a specific theme. Students shall be able to conceive a proper communication strategy including content creation and the use of various mediums.

They will learn how to:

  • Create a strategy for a new brand concept
  • Define strategic goals
  • Do a brand diagnostic
  • Identify the target
  • Define the KPIs

Sessions de la formation

Programme de Formation

Digital advertising
Advertising in the digital age 00:45:00
Quiz: Digital advertising 00:00:00
Quiz: Digital advertising 00:10:00
Fashion, technologies and brand media
Fashion, technologies and brand media 00:00:00
Quiz: Fashion, technologies and brand media 00:00:00
Quiz: Fashion, technologies and brand media 00:15:00
Crisis communication
Crisis communication 00:00:00
Quiz: Crisis communication 00:00:00
Quiz: Crisis communication 00:15:00
Legal frame
Legal frame 00:00:00
Quiz: Legal frame 00:00:00
Quiz: Legal frame 00:15:00
Implementing communication strategies within the company/team
Implementing the communication strategies within the company/team 00:00:00
Quiz: Implementing the communication strategies within the company/team 00:00:00
Quiz: Implementing communication strategies within the company/team 00:20:00

Avis sur la formation

N.C

notes
  • 5 étoiles0
  • 4 étoiles0
  • 3 étoiles0
  • 2 étoiles0
  • 1 étoiles0

Aucun avis pour ce cours.

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