Web communication and social media
This class will cover various aspects of web communication and the use of social media, both on individual and organization levels.
It can be useful for anyone wanting to work on their personal branding or understand how digital tools have transformed communication in the 21st century.
In the digital era, no one can avoid being exposed to everyone on the web: it has become almost inevitable and it is getting harder every day to remain invisible (if wanted).
Both individuals and organizations need to deal with this new order and get online to promote themselves, show a positive image and preserve their e-reputation.
This course will provide you the basic notions of:
- Why each and everyone should care about web communication
- Personal branding
- How to build a community
- How organizations enter and live in the digital world
- Advertising in the digital age
A digital toolbox will also be introduced to introduce some of the easiest and most efficient applications to create and manage content.
Sessions de la formation
Programme de Formation
|Introduction to web communication and social media|
|Personal branding: control your image and reputation|
|Personal branding: control your image and reputation Détails||00:00:00|
|Quiz: Personal branding Détails||00:05:00|
|Quiz: Personal branding||00:10:00|
|The digital toolkit|
|The digital toolkit Détails||00:00:00|
|Quiz: The digital toolkit Détails||00:05:00|
|Quiz: The digital toolkit||00:10:00|
|Building a community|
|Building a community Détails||00:00:00|
|Quiz: Building a community Détails||00:05:00|
|Quiz: Building a community||00:10:00|
|Organizations and the digital world|
|Organizations and the digital world Détails||02:00:00|
|Quiz: Organizations in the digital world Détails||00:20:00|
|Quiz: Organizations and the digital world||00:10:00|
|Advertising in the digital age|
|Advertising in the digital age Détails||00:45:00|
|Quiz: Advertising in the digital age Détails||00:20:00|
|Quiz: Advertising in the digital era||00:10:00|
Avis sur la formation
Aucun avis pour ce cours.