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Web communication and social media

This class will cover various aspects of web communication and the use of social media, both on individual and organization levels.
It can be useful for anyone wanting to work on their personal branding or understand how digital tools have transformed communication in the 21st century.

5PARTICIPANTS INSCRITS

In the digital era, no one can avoid being exposed to everyone on the web: it has become almost inevitable and it is getting harder every day to remain invisible (if wanted).

Both individuals and organizations need to deal with this new order and get online to promote themselves, show a positive image and preserve their e-reputation.

This course will provide you the basic notions of:

  • Why each and everyone should care about web communication
  • Personal branding
  • How to build a community
  • How organizations enter and live in the digital world
  • Advertising in the digital age

A digital toolbox will also be introduced to introduce some of the easiest and most efficient applications to create and manage content.

Sessions de la formation

Programme de Formation

Introduction to web communication and social media
Personal branding: control your image and reputation
Personal branding: control your image and reputation Détails 00:00:00
Quiz: Personal branding Détails 00:05:00
Quiz: Personal branding 00:10:00
The digital toolkit
The digital toolkit Détails 00:00:00
Quiz: The digital toolkit Détails 00:05:00
Quiz: The digital toolkit 00:10:00
Building a community
Building a community Détails 00:00:00
Quiz: Building a community Détails 00:05:00
Quiz: Building a community 00:10:00
Organizations and the digital world
Organizations and the digital world Détails 02:00:00
Quiz: Organizations in the digital world Détails 00:20:00
Quiz: Organizations and the digital world 00:10:00
Advertising in the digital age
Advertising in the digital age Détails 00:45:00
Quiz: Advertising in the digital age Détails 00:20:00
Quiz: Advertising in the digital era 00:10:00

Avis sur la formation

N.C

notes
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